Click2mail

By Lee Garvey A postcard can hold one idea. Once you need to carry three, six, or twenty — you’re in flyer, brochure, or booklet territory. The format isn’t just a design decision; it determines how much you can say, how the piece arrives, and what the reader expects to get out of it. The wrong choice usually shows up in one of two ways: too much content crammed into too little space, or a sprawling booklet sent to someone who just needed a quick offer. Here’s how to match the format to what you’re actually trying to accomplish. From your desk — in minutes Launch 500 postcards / flyers / letters in ~5 minutes. We print, address, and mail for you. Upload your design and mailing list, pay, done. No post […]

By Lee Garvey Most people calculate direct mail ROI after the fact — if they calculate it at all. A campaign goes out, sales tick up or don’t, and someone eyeballs the result and calls it a win or a wash. That’s not ROI analysis; it’s hindsight with a spreadsheet. The smarter move is to build your direct mail ROI calculator before you mail. When you know your break-even response rate in advance, you can make real decisions about list size, format, and budget — not after the money is spent. Here’s how to build that forecast from scratch. From your desk — in minutes Launch 500 postcards / flyers / letters in ~5 minutes. We print, address, and mail for you. Upload your design and mailing list, pay, done. No post […]

By Lee Garvey Most direct mail campaigns get one shot at the recipient’s attention — the moment the piece comes out of the mailbox. Informed Delivery gives you a second shot before that even happens, delivered directly to their inbox the same morning their mail is sorted. For mailers who are already paying to print and send a physical piece, that bonus digital impression costs nothing extra to add. It’s one of the most underused advantages in direct mail today. Informed Delivery is a free USPS program that sends subscribers a daily email preview showing grayscale scans of incoming letter mail. For marketers, it’s a channel-within-a-channel: your physical piece is already in the mail, and Informed Delivery lets you attach a full-color clickable image to that notification — a “ride-along” that appears […]